biz-solutions

Timeline of Catalog Covers

Wednesday, September 26, 2012


Untitled Document >
Standing: George Morrone, David Lebovitz, Jonathan Waxman, Michael Mina, Steve Simmons, Arnold Rossman. Seated: Stacey Morrone, Deborah Sigler, Rochelle Huppin.
   

Since its inception in 1990, Chefwear has earned the support of some of the top chefs in the industry. With the first supporters amongst the likes of Wolfgang Puck and Bobby Flay, Chefwear began releasing catalogs featuring culinary moguls in 1993 and has since been showcasing the “who’s who” in the cooking world on the cover and within its pages. Starting with our first ever catalog, take a look back through time and see who has graced the covers and have become a special part of Chefwear’s history.

   
The first ever Chefwear catalog was introduced in 1993. It was eight pages long and featured some of Chefwear’s first supporters.

   
 
Cover features from left to right: Nancy Silverton, Mark Peel, Nobu Matsuhisa, Larry Forgione and Bradley Ogden  
   

Chefwear placed leading chefs on the cover of the 1994 catalog, which featured the product that started it all-The Baggy Pants.


Restaurants Featured:


   
 
Cover features (from left to right): Rick Bayless, Geno Bahena and Richard James  
   

Chefwear introduced more comfortable fits, new styles, hot prints and new and improved pre-washed fabric in the 1996 catalog.


Restaurants Featured:


   
Cover features (from left to right, top to bottom) Drew Nieporent, Mary Sue Milliken, Susan Feniger, Christophe Ithurritze, Fred Eric, and Francois Kwaku-Dongo  
   

Chefwear focused on new designs, patterns, and fabrics for the 1997 release.


Restaurants Featured:


   
Cover features (from left to right, top to bottom): Vicki Fan, Kazuto Matsusaka, Mary Sue Milliken, Susan Feniger, and the crew at Border Grill  
   

In 1998, Chefwear expanded its collection to include more chef jackets with improved fade-resistant fabric as well as shoes and exclusive designer patterns.


Restaurants Featured:


   
Cover features (from left to right): Raji Jallepalli, Jan Birnham, Todd English, and Heather Swain  
   

Chefwear continued to grow over the years and by the 1999 catalog release, styles were displayed on 35 pages and ranged from pants and jackets to aprons, shoes and headwear.


Restaurants Featured:


   
Cover features: Michael Romano Cover features: Matthew Kenney and Jennifer Firestone
   

The new millennium brought Chefwear to restaurants in New York. This also marked the first year that more than one catalog was released over a 12-month period from the same city.


Restaurants Featured:


   

Cover features: Frank Brigsten

Cover features: Anne Kearney
   
Cover features: Jerry Amato Cover features: Susan Spicer
   
Cover features: Scott Barnes Cover features: Frank Brigsten and Susan Spicer
   
 
Cover features: Jamie Shannon  
   

Chefwear traveled to New Orleans for the first time in 2001. This series marked a decade of success and the start of new era for Chefwear, its catalog and clothing.


Restaurants Featured:


   

Cover features (from left to right): Todd Weisz, Oliver Saucy, and Michael Schwartz

Cover features: Oliver Saucy

   

Cover features (from left to right): Allen Susser and Norman Van Aken

Cover features: Michelle Bernstein

   

Cover features: Michael Schwartz

Cover features (from left to right, top to bottom): Wolfgang Puck, Maida Heatter, Norman Van Aken, Todd Weisz, and Michelle Bernstein

   

Cover features (from left to right): Wolfgang Puck and Maida Heatter

Cover features (from left to right): Michelle Bernstein and Robbin Haas

   

Chefwear traveled to Miami, FL in 2002-2003 to capture not only the beautiful scenery, but some of the most culturally inspired restaurants. Chefwear dressed chefs from all facets of the industry from fresh seafood to Latin and Caribbean flare.


Restaurants Featured:


   

Cover features: Francois Kwaku-Dongo

Cover features: Michael Kornick
   
Cover features: Gale Gand Cover features: Grant Achatz and staff
   
Cover features: Jennifer Newbury Cover features: Douglas Rodriguez
   
Cover features: Scott Conant Cover features: Paul Kahan
   
Cover features: Rick Tramonto and staff Cover features: Women Chefs and Restaurateurs
   
 
Cover features: Douglas Rodriguez and staff  
   

Chefwear conquered two of the most influential and largest cities, Chicago and New York, in 2003-2004. These two cities boast restaurants that thrive on diversity and excellence; So, Chefwear fit right in.


Restaurants Featured:


   

Cover features: Robert Harstein

Cover features (from left to right, top to bottom): Hans Rockenwagner, Raphael Lunetta and Josiah Citrin, Ludovic Lefebvre, and Vicki Fan

   

Cover features: Wolfgang Puck

Cover features: David Lentz and Suzanne Goin

   
Cover features (from left to right): Greg Bernhardt, Lokelani Alabanza, Huy Nhuyen, Amy Knoll, Neal Fraser, and Sergio Gonzales Cover features: Mirko Paderno
   
Cover features (from left to right): Govind Armstrong, Francisco Huerta and Andrew Kirschner Cover features (from left to right): Sydney Hunter III, Jeremy Strubel, Ludovic Lefebvre, Koa Duncun and Kevin Meehan
   
Cover features: Vicki Fan and Kazuto Matsusaka Cover features: Suzanne Tracht and Eduardo Lopez
   

Los Angeles welcomed Chefwear back with open arms in 2004-2005. The city was influential to Chefwear’s beginning and boasts high-end restaurants from some of the most famous chefs from all over the world.


Restaurants Featured:


   

Cover features: Monica Pope and Andrea Lazar

Cover features (from left to right): Taka Takizawa, Masa Naio, Tyson Cole, Heather Hawkins, and Mat Clouser
   
Cover features: David Bull Cover features: Tim Keating and Robert Del Grande
   
 
Cover features: Joshua Hines and John Wolfe  
   

Chefwear took on the Southwest when it traveled to Austin and Houston, TX in 2005 to explore the area that inspired Texas barbeque and beanless chili. The series features some of the area’s best chefs in Chefwear gear.


Restaurants Featured:


   

Cover features: Gabriel Frasca

Cover features: Lydia Shire and Alex Pineda
   
Cover features (from left to right): Brad Rainville, Meredith Roche, Todd English, and Kareem Michael Cover features: Ming Tsai
   
 
Cover features (from left to right): Maura Kilpatrick, Nookie, Wilton Osorno, and Ana Sortun  
   

Chefwear made its way to the East coast to Boston, MA in 2005-2006. The trip featured restaurants that embraced the culture of New England cuisine made so famous thanks to the multiple ports up and down the coast and their fresh seafood.

Restaurants Featured:


   
 
Cover features: Andrew Kirschner  
   
In the spirit of Chefwear’s annual support of the South Beach Food & Wine Festival, Andrew Kirschner takes a dip in the ocean during the event while sporting a Chefwear uniform in 2006.

   

Cover features (from left to right): Morgan Brownlow, Bryan Colombo, Gabriel Rucker, Travis Ingles, Marcos Lopez, Tommy Habetz, Jason Barwikowski, and Mika Parades

Cover features (from left to right): Thierry Rautureau, Chris Keff, Kathy Casey, Ethan Stowell, and Daisley Gordon

   

Cover features (from left to right): Jason Wilson, Autumn Maddox, and Dan Gilmore

Cover features: Ethan Stowell

   

Chefwear landed in the Pacific Northwest in 2006. Chefs from restaurants in Portland, OR and Seattle, WA are featured sporting our extensive clothing line.


Restaurants Featured:


   

Cover features: Marcus Samuelsson

Cover features: Tyler Florence
   
Cover features: Gale Gand Cover features: Nancy Silverton
   
 
Cover features: Govind Armstrong  
   

Chefwear took the opportunity to feature the chefs of the Macy’s Culinary Council on the covers during the 2006-2007 issues. The inside shows off chefs in our head-to-toe outfits from the Midwest, more specifically Cleveland and Columbus, OH.


Restaurants Featured:


   

Cover features (from left to right): Joe Riley, Jesse Perez, Gary Donlick, Richard Meyer, Greg Dears, Doug Turbush, Piero Premoli, and Jamie Adams

Cover features: Kevin Rathbun
   
Cover features (from left to right): Jeff Smedstad, Todd Annis, Micah Willix, Mark Alba, Dean Dupuis Cover features: Clifford Harrison and Heather King
   

After a visit to the Midwest earlier in the year, Chefwear headed south to Atlanta, GA in 2007. Here, chefs with roots in southern home cooking donned clothes from our Chefwear line.


Restaurants Featured:


   

Cover features (from left to right): Derek Buchanan, Brittainy Terhost, Kimberly Schneider, Komaki Ueno and Ethan Howard

Cover features: David Gingrass and Bridget Baston
   
Cover features (from left to right): Hiro Sone, Lissa Doumani, Kris Schram, Kristina Duffy, Thomas Bowman, Yoshiko Murakami, John McConnell, Steven Joo, Ron Gentile, and Scott Jacobson Cover features (from left to right): William Pilz, Sean Forsha, Elizabth Faulkner, and Yuko Fujii
   
 
Cover features: Charles Phan  
   

Chefwear visited the west coast in 2007-2008 to capture chefs from restaurants in San Francisco, CA then headed 47 miles north to Napa Valley CA. Chefs from across the area were featured surrounded by beautiful vineyards and gardens.


Restaurants Featured:


   

Cover features: Anna Bautista

Cover features: Curtis Aikens

   
Cover features: Erasto Jacinto Cover features: Michael Chiarello
   
 
Cover features: Matt Bennett and Jeff Starr  
   

Chefwear headed 47 miles north of San Francisco to Napa Valley, CA in 2008. Chefs from across the area were featured surrounded by beautiful vineyards and gardens.

Restaurants Featured:


   

Cover features: Heather Chittum

Cover features: Eric Ziebold
   
Cover features: Lou Fleming Cover features: Michel Richard
   
 
Cover features: Jose Andres  
   

Chefwear took to the nation’s capital in 2008-2009. The trip featured leading chefs from restaurants all over Washington D.C. and Baltimore.


Restaurants Featured:


   

Cover features (from left to right): Katie Gulla, Donald Drake, Donald Barickman and Kelly Franz

Cover features: Bob Waggoner
   
Cover features: Frank Lee and the culinary staff from Slightly North of Broad, High Cotton, Old Village Post House and Charleston Cooks Cover features: Sean Brock and the culinary staff from McCrady’s
   
 
Cover features (from left to right): Ryley McGillis, Robert Wysong, and Nathan Thurston  
   

Chefwear traveled to the beachfront town of Charleston, SC in 2009. The shoot put the South’s culture front and center by capturing area chefs standing next to beautiful architecture or cooking southern comfort food.

Restaurants Featured:


   

Cover features: Lisa Bailey and Keegan Gerhand

Cover features: Tyler Wiard
   
Cover features: Lachlan Mackinnon-Patterson and staff from Frasca Food and Wine Cover features: Mark Dym
   
 
Cover features: Hosea Rosenberg and Jamey Fader  
   

Chefwear took to the mountains and the beautiful cities of Denver and Boulder, CO in 2009-2010. Chefwear brought in chefs that are synonymous with clean flavors in both food and wine while featuring many items from our vast collection.

Restaurants Featured:


   

Cover features (from left to right): Greg Silver, Dan Rossi and Billie Chen

Cover features: Sam DeMarco
   
Cover features: Vincent Chiyuto and Dana Tuohy Cover features: Mike Minor
   
 
Cover features: Jason Damato and the culinary staff from House of Blues  
   

Chefwear made its way to Sin City for the 2010 editions of our prestigious catalog. Chefwear worked with amazing chefs from all over the city that never sleeps.

Restaurants Featured:


   

Cover features: Martin Hamann

Cover features: Walter Staib

   
Cover features: Jennifer Carroll Cover features: Ralph Fernandez 
   
 
Cover features: Amanda Rafalski  
   

The hometown of our forefathers, Philadelphia, PA, welcomed Chefwear with open arms in 2010-2011. Chefwear captured the old tavern feel of our country’s history.

Restaurants Featured:

<, /, td>,

   

Cover features: John Besh

Cover features: Susan Spicer

   
Cover features (from left to right): Tyler Kean, Mike Wallace, and Panini Pete Cover features: Tory McPhail
   
 
Cover features: Leah Chase  
   

Chefwear traveled to New Orleans for the second time in 2011. Here, Chefwear embraced the area and dressed participating chefs in a variety of items from our fashion forward collections.

Restaurants Featured:


   
Cover features: Zoe Francois and Steven Joel Brown Cover features: Russell Klein and Lenny Russo
   
Cover features (from left to right): Jay Sparks, Tim McKee, and Todd Bolton Cover features: Andrew Zimmern
   
 
Cover features: Lucia Watson  
   

The 2011-2012 editions brought Chefwear to the Twin Cities in Minnesota. This northern state empowers the use of local product thanks to its vast wilderness as well as its abundance of fresh water lakes.


Restaurants Featured:


   

Cover features: Kent Rathbun

Cover features: Tre Wilcox and Jermaine Brown
   
 
Cover features: Paula Lambert  
   

Chefwear headed to the Southwest with its visit to Dallas, TX in 2012. The Lonestar State boasts strong flavors and charismatic chefs that modeled the Chefwear line with enthusiasm.


Restaurants Featured:


   


Back to List

email this pagePrinter Friendly Version
 
Search