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BARWEAR BY CHEFWEAR READY TO DROP ITS OWN CATALOG AT TALES OF THE COCKTAIL

Friday, July 13, 2012


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CHICAGO, IL-In 2010, Chefwear took notice of a new trend in the hospitality industry-the emergence of the bar chef and master mixologist. Two years later, the trend has become a mainstay and Chefwear will release the first ever Barwear by Chefwear catalog at Tales of the Cocktail in New Orleans, July 25-29.


“Our Barwear line has done well the last two years, but we believe that the mixology industry and all of its participants is not a passing trend,” said Vice President of Sales and Marketing at Chefwear, Carol Mueller.


The catalog will offer a one-stop- shop for bartenders everywhere to find jackets, pants and aprons that hold up in the busiest environments. The line is designed to provide comfort and durability, while giving bartenders the chance to show off their personal styles.

“We worked with leaders in the industry, specifically the United States Bartenders’ Guild, to develop the line heading into this release.” Mueller said. “We added several new items, which made a new catalog a necessity.”

In the past, Barwear was displayed only in the Chefwear catalogs, which posed some problems for those looking just for this line. Chefwear hopes to eliminate that confusion and make Barwear by Chefwear front-and- center in the bartending community. “This line gives bartenders a great selection and variety to choose from in both men’s and women’s styles,” stated Mueller. "There are several different colors and fabrics that appeal to bar chefs and mixologists.”


Don’t forget to order your own copy of the Barwear by Chefwear catalog . For further information, please contact Mallory Green or Carol Mueller.



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